The satirical newspaper The Onion ran a mock editorial from a fake Tide marketing executive touting the brand’s cool new viral video. Rather than get mad about it, the brand got in on the joke. Within 24 hours of the article’s debut, we helped them make this fictional video a reality — complete with cute, funny talking animals, a cool indie-rock song, and other “hilariously random” elements from the article.
“Check out this cool new tide detergent video. Brand’s reaction to ‘onion’ spoof is to be on the right side of the joke.”
Creative Directors: Jim Harrington, John Robinson
Copywriters: James Hough, Ben Deily
Art Director: Craig Bosko
