Inspired a Carrie remake and the lead up to Halloween, we saw the perfect opportunity to enter Tide into the growing conversation, and even start our own. We recast Tide in the leading role in iconic scenes from classic horror films through seven scary-good social videos. The campaign celebrated Tide’s stain removing power and unified all creative executions across all social channels, pre-roll videos, search, digital display, and even OOH.
“Tide is using 7 Vines for Halloween — a killer time of the year for social video. This just makes way too much sense.”
Creative Directors: Jim Harrington, John Robinson
Copywriter: Mike Nugent
Art Director: Craig Bosko
