Jim Harrington / Creative Direction
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Tips, Facts, & Cash Back / Bank of America

Rewards are price of entry in the highly competitive credit card market. We helped set the Bank of America Cash Rewards Card apart from the challengers by creating a series of Tips, Facts, and Cash Back videos starring HGTV's newest design duo.

We used search data and behaviors to create videos that showed how to earn and use rewards on their true passions and interests like DIY decor, cooking entertaining and even driving. The campaign included 64 social, pre-roll, and sequential videos tailored to the most relevant channel, search data, interests and seasons.