OVERVIEW
Digital ACTIVATION
tide.com
EVENT
Creative team
Creative Directors: Jim Harrington, Joe Palmer
Copywriters: James Hough, Deb Siegel, Rebecca Rivera,Julia Gaynor, Randy Harbin
Art Director: Craig Bosko
As an official sponsor of Team USA, Tide is the proud keeper of America's colors. What do those colors really mean to everyday Americans? We asked fans and US Olympians to share what the red, white & blue means to them. Their stories were used to create the world's largest crowd-sourced American flag. The flag was unveiled on 4th of July weekend celebration in New York to help send Team USA off to the London Games.
Creative Directors: Jim Harrington, Joe Palmer
Copywriters: James Hough, Deb Siegel, Rebecca Rivera,Julia Gaynor, Randy Harbin
Art Director: Craig Bosko