At the 2012 Summer Olympics in London, American athletes couldn’t hear the encouraging fans back home. Through P&G’s Olympic partnership, we helped deliver the enthusiasm and support of millions of fans in the U.S. directly to the athletes in London through the Duracell Virtual Stadium to. We created a customized Microsoft Kinect experience that connected an interactive display in the Olympic Village to live content from Americans fans back home and helped power the quest for Gold.
Creative Director: Jim Harrington
Associate CD: Conor Feely
Copywriters: Courtney Taddonio, Randy Harbin
Art Directors: Thibault Kim, Mike Gustafson
